Fresh Start: Retox with Lauren Imparato

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Lauren ImparatoWith our Fresh Start underway, we looked to an expert for some attainable advice about how to live in our world of Tito’s Handmade Vodka, and stay happy, healthy, and inspired.

Lauren Imparato shares a Fresh Start story somewhat similar to that of our own Tito Beveridge. She left a high profile corporate career to forge her own path — one that brings joy to others. In 2008, Lauren launched I.AM.YOU. a lifestyle brand, digital magazine, and yoga studio in Manhattan based on yoga, nourishment, mindset and music. Since, Lauren has become revered as one of the globe’s top lifestyle, wellness, and yoga experts.

And, as it turns out, she’s a fan of Tito’s Handmade Vodka! This month, Lauren’s first book, RETOX, will be released, and we’re so honored that she wanted to celebrate with us.

Read Lauren’s guest blog, below, for a little inspiration (and for her favorite cocktail recipe, the Tito’s Retox).

Detox (verb): Abstaining from unhealthy substances. Living confined.

Retox (verb): Adding in healthy substances. Living free.

Detox detox detox. How many times do you hear this word, re read it, maybe even use it… jumping on board out of some societal or self imposed guilt? We all have at least once, because for some reason detoxing is considered the way to greatness. The thing is, your body KNOWS how to cleanse itself. It was built precisely to do so. Yet, over and over again, we strap ourselves up, lock ourselves in, and strip ourselves down. Even though all we want is to be happy, healthy, and free…

By its very nature detoxing implies a lack of freedom. Retox, on the other hand, is all about living.

Retox is about adding things in that will make you strong in body, mind and life. It is about harnessing all you and the world have to offer, and then adding a splash of simple, straight-up doable tips and solutions to make it all even better. It isn’t about depriving or regulating yourself or your lifestyle like detoxing mandates or going overboard and raging, but instead about embracing it all and flourishing within it. Retox is about freedom and actual down and dirty true happiness.

When you retox you become the best you you can be, from the inside, out, and outside, in, all while living your real, actual life, no matter what life throws you. We have enough stress and demands on us as it is – why add more via some strict, dogmatic detox doctrine? Why not, instead, just live?

Retox is about accepting the chaos of the modern world around you and implementing the tools to not only manage it all, but thrive within it, becoming truly successful inside and out, outside and in. As I say in my book, RETOX, “Retox does not change your world; it makes you better within it.”

Retox uses yoga, nourishment, mindset and music, or if you prefer, breath, movement, food, thought, and sound. SO simple, so easy, and so free. Which is exactly why I love Tito’s.

Tito’s Fresh Start, like RETOX, is a transformation, a rethinking, reforming, reinventing, reconstructing of how to live a balanced, healthy lifestyle, without depriving yourself. Splash of Tito’s Handmade Vodka, club soda, mint and blueberries paired with a good meal, and, well, life is looking pretty good.

We all want to be happy, healthy, strong, successful, and free, and we all want to enjoy life. Moderation, Life, and Living. That’s what we are all about.

Detox is over my friends. It’s time now for the RETOX revolution. Rest to rage. Mediate to work. Breathe to energize. Eat to flourish. Sweat to focus. Sleep to party. RETOX TO LIVE.

~Lauren Imparato, I.AM.YOU

We don’t know about you, but with those inspiring words ringing in our ears — a playbook, of sorts, for our own Fresh Starts — we’re about ready to press play (thanks to the I.AM.YOU team for this yoga/party ready playlist), and mix Lauren’s signature cocktail, the Tito’s Retox.

The Tito’s Retox


  • 1.5 oz Tito’s Handmade Vodka
  • 4 oz sparkling mineral water
  • Fresh mint
  • Fresh blueberries

Pour Tito’s Handmade Vodka and mineral water into a cocktail glass filled with ice. Stir and garnish with fresh blueberries and mint.

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