Tito’s Handmade Vodka was born in Austin, Texas, Live Music Capital of the World. We continue to distill and bottle every drop down here, so it makes sense that music is in our blood. Our deep connection to the local music scene goes way back to the early days before we sold our first bottle. Tito has always been passionate about music; he frequents live shows, collects vinyl, and has been known to play guitar himself. Since his start in the vodka business, he has supported the cause in any way he could (even if that meant just showing up at a certain time and place with a couple of bottles).