The first Austin City Limits Music Festival was held at Zilker Park in 2002. The following year, Tito’s Handmade Vodka joined the fun with headliners R.E.M. and Al Green, making our attendance an annual tradition ever since.
That second year of ACL Fest, Tito Beveridge – founder and master distiller of Tito’s Handmade Vodka (and devoted music fan) – was a one-man show pouring samples, mixing drinks, and telling folks about his vodka distilled right down the road. Word of mouth has always been a pillar of how we got to where we are today, and it worked so well that the Tito’s Sweet-O became one of the first cocktails ACL Fest served up.
Tito’s has continued to play a crucial role in the ACL Fest experience for both artists and attendees. Over the years, we’ve introduced a signature stage, given away custom swag made for concert hopping, and a dedicated Tito’s Lounge that offers up an oasis in the midst of festival-going for our friends, family, and fans.
ACL Fest is an annual music festival that brings people from around the world to our hometown for two three-day weekends of live music and iconic Austin food. The festival has eight stages where musical groups from genres ranging from rock, indie, hip-hop, electronic and more put on a show for approximately 450,000 fans each year.
In 2020, a few talented Austin musicians paid a visit to the farm at the Tito's distillery in celebration of ACL Fest. Pour yourself a drink, turn up the volume, and check out each of their sets below.
Sweet tea and Tito's. Simple, classic, tasty. Not much to say, not much to do. Just mix, drink, and enjoy.
3 oz iced sweet tea
Just add Tito's Handmade Vodka and sweet tea to a glass over ice.
Garnish with a lemon slice.
Tito’s at Austin City Limits Music Festival
Re-live some our favorite ACL Fest moments!