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Governors Ball

September 24-26, 2021

New York City, NY

Tito's Vodka cocktails at governors ball

Team Tito’s first took the ferry to Randall’s Island Park, New York City, for The Governors Ball Music Festival in 2014. We just couldn’t get enough of that East River breeze, so we’ve returned to the Big Apple every year since.

Tito's at The Governors Ball in 2017

In 2017, we introduced our Love, Tito’s program to fans, and invited them to join our efforts in supporting one of our nonprofit friends, Musicians On Call.

In 2018, we supported Musicians On Call for the second year with our first official Love, Tito’s Festival Experience in the Biggest Kept Secret. Fans and festival-goers stopped by to learn about how we "Turn Spirits into Love & Goodness in our Communities," learn about the impact Musicians On Call is making across the country, all while enjoying a Pablo Honey cocktail (or two)!

In 2019, we hosted Tito’s Party in the Shack! Located in Best Kept Secret, fans built their own Bloody Mary, scored some swag, personalized their own dog tags, and joined Tito’s Tiniest Dance Party. It truly was a glimpse of the shack where Tito’s Handmade Vodka started over 20 years ago at the Mockingbird Distillery in Austin, Texas.

Check out Governors Ball.

Pablo Honey

Nothing beats an Arnold Palmer on a hot summer day…right? We may have found the next best thing. Take your classic lemonade, iced tea combo and spruce it up with some smooth honey and a splash of fizz. Just don't forget your rosemary sprig for a final touch.



  • Add all ingredients to a glass over fresh ice.

  • Stir and garnish with a sprig of rosemary.