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Celebrating Hispanic Heritage

At Tito’s Handmade Vodka, we raise our glasses to the community leaders who give back and provide support for others.

We teamed up with Hispanic Heritage Foundation to recognize Latino American leaders who are making a difference every day, including two of very own. We hope you find inspiration from their achievements, advice, and, of course, cocktail preference. Check back throughout the year for more.

Hispanic Heritage Foundation

The Hispanic Heritage Foundation (HHF) is an award-winning nonprofit that identifies, inspires, prepares and positions Hispanic leaders in the classroom, community and workforce to meet America’s priorities. To learn more about HHF, please visit

Artie De Los Santos headshot

Artie De Los Santos

New York Multicultural Specialist, Tito’s Handmade Vodka

How do you enjoy your Tito’s Handmade Vodka?

ADLS: Tito's, club soda, lime, and orange wedge, or a Tito's Mango Mule.

What was an obstacle you had to overcome in your career?

ADLS: One of my biggest obstacles was being comfortable in my skin and knowing that it's okay to be different amongst my peers. Especially being a Latino male, I realized that those same things that made me different would be my strengths. Just embracing those subtle nuances, that salsa drum that drives me, would help me succeed in this business.

Who has been an inspiration or your biggest mentor?

ADLS: My mother. She immigrated here at a young age. Growing up, I was able to witness firsthand what it meant to sacrifice and work tirelessly for what you wanted. I promised myself I would do whatever it takes to make my mother proud and show her that all her work was not in vain. I’m not where I want to be yet, but she’ll always be my driving force to get there.

Why do you think it's important to give back?

ADLS: In the Hispanic culture, our communities are fundamental to our development. Communities give a sense of family, which help us build character and set the foundation for who we aspire to be. I believe it's my responsibility to pay it forward because I recognized that my community plays a huge part in who I am today.

Patty Diaz headshot

Patty Diaz

South Florida Area Manager, Tito’s Handmade Vodka

How do you enjoy your Tito’s Handmade Vodka?

PD: Tito’s, soda, and two limes, or if it’s been a long day, Tito’s slightly dirty martini with 3 bleu cheese stuffed olives.

What qualities make a good leader?

PD: In order to be a good leader, I believe you should be one that leads by example, an individual that is approachable and understanding, and, most importantly, a person that treats all people with respect. 

Why do you think it's important to give back?

PD: As a first generation Cuban American, this community helped my family get on their feet when they arrived with nothing. I will always remember where we came from, and how we need to stick together and help each other when in need. The smallest act of kindness or generosity can truly impact someone’s life and change their future.

What advice would you offer for people who want to get involved in their local community?

PD: My advice to someone who wants to get involved in the community is to choose something that you are passionate about and something you will commit to. Your passion will inspire others around you and drive them to be involved as well.

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