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Love Stories

On Racial Equity

We are committing an additional $1,000,000 to support social equity and the fight against racism through local organizations around the country.

We are committing an additional $1,000,000 to support social equity and the fight against racism through local organizations around the country.

Love is a simple ideal. Treat others with respect, dignity, equality and compassion. It is the ideal Tito’s Handmade Vodka was built on. An ideal we try to live by every day. It is also the ideal that we have seen absent in the racial injustices that have plagued the Black community in this country for so many years. We stand for love, we condemn racism, but the events we have been seeing in the last few weeks have made us pause, reflect and look at ourselves.

While we cannot begin to comprehend the pain our employees and friends in the Black community have faced for so long, we know we have the ability to support them. We are taking the time to look at how we can better ourselves as humans and affect the communities around us – and begin to learn, understand and determine how we are best positioned to make a difference in the fight against racial injustice.

We have always believed in the power of our actions over our words and in the power of community and people. We have always given to our local communities, because we believe that when we do, we work to address each community’s needs. So that is where we begin.

We are committing an additional $1,000,000 to support social equity and the fight against racism through local organizations around the country. Our employees across the US will work with local community leaders to guide this donation to causes and efforts to support our neighbors in this fight. Our hope is to give the power to our employees to build meaningful efforts and continue to work with these organizations in the years to come.

We are beginning a week of service for each and every employee to take time off to take action and support their city in the fight for equality.

We are matching all employee donations*.

We are working on ourselves and our own biases through internal programs that support meaningful learning, discussion and understanding.

This is the beginning. This is where love expands beyond what we know into where it has been forgotten. Black Lives Matter.

Love is a simple ideal. Tito’s will spread it even farther than before.

Love,
Tito’s

*Matching employee donations to eligible nonprofits, up to $5,000 per year, per employee.
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