Love has always been at the heart of this company. Back in 1992, Tito started making vodka to give as gifts. Its popularity quickly spread among friends and family, and he soon became known as “the vodka guy.” When Tito decided to really make a go of it, he started supporting charity events around Austin one bottle at a time, and gave away, by all reasonable standards, a ridiculous amount of vodka.

Tito talks about finding meaning and purpose, and how the spirits business has become his medium to spread joy in the world.

Tito asked you to "tell 20 of your closest friends, and we’ll just keep this thing rolling." You did, and every time one of you shared your love for Tito's Handmade Vodka with your friends and family we grew — into new communities, new states, and even new countries. In every new place we were able to reciprocate by pouring that love back into the people and organizations that nurture, support, and empower their local communities and causes.

At some point, after twenty of those friends each told twenty of their friends and so on, it occurred to us that Tito's Handmade Vodka was doing more than just raising spirits. It appeared as though it was our medium to do what we were meant to do — work to make the world a better place.

Last year we were able to use this medium to give to local and national nonprofits supporting disaster relief, the environment, military and veterans, healthcare and medical research, food and beverage industry workers, arts and culture organizations, the LGBTQ community, and the truest form of love on the planet: our pets.

And we're just getting started, y'all.

So, thank you for your unwavering support and generosity. Together we are spreading love to change the world.

Love Stories

Tito’s Spotlight: Direct Relief

Tito’s is proud to partner with Direct Relief to help improve the health and lives of those in poverty or in critical situations across the globe.

Find Out More

Love Stories

Celebrate Earth Day with Keep America Beautiful

We are collaborating with Keep America Beautiful (KAB) this Earth Day for a special gift to our loyal Tito's friends and family.

Find Out More

Join us in giving back to communities across the country.

We donate product to as many charity events as we are able, all across the country. Check out our upcoming community events and help spread the love in your community.

Community Events