In the early days of Tito’s Handmade Vodka, Tito donated product to local nonprofit events. Over time those small, localized gestures not only continued, but evolved into a nationwide movement to make the world a better place.
The Love, Tito’s evolution started in Austin, Texas.
Tito was new to the vodka business, still struggling to make ends meet while rewriting the Texas codebook to building the first legal distillery in the state of Texas. One day he got a phone call from a local nonprofit asking if he would donate a couple cases of vodka for a fundraising event. Tito agreed, and showed up with several cases and the thought that this would be a great opportunity for folks to taste his new vodka. “If you like it, tell 20 of your closest friends,” he said… and they did. They liked the vodka and they told their friends – not just about the vodka, but also about how Tito would donate it to support charity events, like he’d done for them. The phone started to ring more often, and just like that, philanthropy became part of Tito’s Handmade Vodka.
As the company grew, Tito empowered each and every member of the team, regardless of their role, to support the causes they were passionate about in their local communities. As Tito’s Handmade Vodka continued to gain momentum across the country, involvement in philanthropy grew in tandem. The more people who joined the Tito’s family, the more hearts and hands were out in the world spreading love and goodness, with Tito’s behind them all the way.
Every time a member of the Tito’s Team reached out to extend a hand, to make a difference, to say “Thank you for inviting us to help the cause,” they signed off with “Love, Tito’s.” This salutation became a mantra, which turned into a movement. Love, Tito’s is now a force, a group of individuals giving back to causes, efforts and organizations that move them. Through Love, Tito’s, the team has supported thousands of causes – lending a hand to rebuild communities after devastation, spreading joy to those who need a little more, and protecting the environment we all share.
The goal of Love, Tito’s is simple: to turn spirits into love and goodness. Make the world a better place—in whatever way moves you; find your passion, and get involved. With the help of our nonprofit friends and family, Love, Tito’s can continue to give back in more impactful ways, and keep spreading the love more and more.
Hispanic Heritage Month
Hispanic Heritage Month
Today and every day, Tito's sends love and goodness by supporting Latinx communities and nonprofits across the country. Click through to learn more about some of the nonprofits we are working with in communities across the US.
International Latino Cultural Center of Chicago
"The Latino Cultural Center of Chicago is a Pan-Latino, 501(c)(3) nonprofit multidisciplinary arts and cultural organization dedicated to developing, promoting and increasing awareness of Latino cultures among Latinos and other communities. I have worked for the Center for the last 37 years and I have seen audience members touched and moved to tears at many events throughout the existence of the Center — I have taken these moments as a reaffirmation of the need for the Center’s own existence, and I am extremely proud to be its founder." -Pepe Vargas, Founder & Executive Director
Xico Arte Y Cultura
"Xico’s mission is to nourish a greater appreciation of the cultural and spiritual heritage of the Latino and Indigenous peoples of the Americas through the arts. The organization has been committed to the development and promotion of Chicano/Latino and Native American artists, encourages self-empowerment of our communities, and presents the rich cultural heritage of Indigenous peoples to all audiences. Xico’s activities encourage artists to share their inspiration, stories, and heritage which facilitates a greater understanding of cultural value, identity, and significance within the community." -Donna Valdés, Executive Director
The Albuquerque Hispano Chamber of Commerce
"The AHCC is organized to promote economic development, to enhance economic opportunities and to provide business and workforce education with an emphasis on the Hispanic and small business community in Albuquerque and New Mexico. The Hispano Chamber brings to together commerce, community and culture through connections, resources and opportunities, this allows for unique collaborations which ultimately leads to economic growth which is the mission of the chamber." -Shannon Jacques, Chief Development Officer
National Association of Latino Arts and Cultures
“As an alumni of the NALAC Leadership Institute, I have a had the beautiful and rare opportunity of a homecoming to an organization that set me on my rich and rewarding career path in serving the cultural arts and our Latinx communities. I resonate with the truth that supporting & elevating Latinx cultural work and arts inherently means elevating beauty, connection, dialog and social cohesion for all communities across the country to experience – which I firmly believes makes us better as a society and nation.” - Alberto Mejia, Deputy Director
At a time when hard working members of the service industry are facing their toughest challenges yet, WOTVS Foundation is offering support in every way it can.Learn More
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