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Governors Ball

June 7-9, 2024

New York City, NY

Tito's Vodka cocktails at governors ball

When we took our first ferry ride to Randall's Island Park, NYC, for The Governors Ball Music Festival, we knew it wouldn't be our last. Every year since, Team Tito's has been making its way to the Big Apple for a set, a sip, and a New York slice.

Tito's at The Governors Ball in 2017

Once Tito's joined the Gov Ball party, our goal was to share the love by raising a glass to musicians, we introduced our Love, Tito’s program to fans, and inviting them to join our efforts in supporting one of our nonprofit friends, Musicians On Call.

We continued to team up with the organization by creating the official "Love, Tito's" Festival Experience in the Biggest Kept Secret. Festival-goers had a chance to stop by and learn how Tito's "Turns Spirits into Love & Goodness in our Communities" while seeing the impact Musicians On Call has across the country (all while enjoying a Pablo Honey cocktail, or two).

Back in the Best Kept Secret, we hosted Tito's Party in the Shack! Folks mixed up a Tito's Bloody Mary, scored some swag, personalized a dog tag, and busted a move at Tito's Tiniest Dance Party. The space gave festival-goers a chance to catch a glimpse of Mockingbird Distillery, where Tito's Handmade Vodka started in Austin, Texas, over 20 years ago.

Check out Governors Ball.

Pablo Honey

Nothing beats an Arnold Palmer on a hot summer day…right? We may have found the next best thing. Take your classic lemonade, iced tea combo and spruce it up with some smooth honey and a splash of fizz. Just don't forget your rosemary sprig for a final touch.



  • Add all ingredients to a glass over fresh ice.

  • Stir and garnish with a sprig of rosemary.