The first Austin City Limits Music Festival was held in 2002 in Zilker Park. Tito's Handmade Vodka joined the fun in 2003, back when R.E.M. and Al Green headlined. Tito Beveridge, Founder & Master Distiller of Tito's Handmade Vodka and devoted music fan, worked by himself that year, pouring samples, mixing drinks (the Tito's Sweet-O was one of the first ACL cocktails), and spreading the word about the vodka that he was distilling right down the road.
Through the years, Tito's Handmade Vodka has continued to play a crucial role in the ACL festival experience for artists and attendees. In 2015, Tito's had a dedicated stage for the very first time, a Plinko Parlor in GA featuring fun festival prizes, and even created a dedicated Tito's Lounge, a mid-festival oasis for the company's family and friends. The partnership between these two Austin originals continues to evolve every year. Tito's Handmade Vodka is a proud sponsor of the Austin City Limits music festival and the thriving spirit of music that lives on in Austin, Texas.