Lolla started in 1991 as the only nation-wide touring music event and was reinvented in 2003 in its current form, a multi stage music festival held in Chicago's Grant Park. Tito's Handmade Vodka joined the fun a few years later, in 2005, and has been a staple ever since.
In 2016, Lollapalooza launched the "Mix'd Up! Craft Cocktail Bar," and for the first time GA festival goers could enjoy Tito's cocktails. And, in 2017, fans could watch their favorite musicians rock out on the Tito's Stage, with the Chicago skyline in the background. Another first for us.
Whether cooling down aboard the Tito's Airstream Lounge, decking out a Tito's Bloody Mary at our DIY Garnish Bar, sipping a drink, or catching some tunes, we look forward to new Grant Park adventures every year.