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Sending Love and Goodness

For over 20 years, Tito’s Handmade Vodka has been making a product that brings people together both in celebration and times of reflection. As the individuals who make up this company, our hearts are breaking for our friends, our partners, and the communities affected and isolated by this pandemic. We owe everything to the folks in the service industry. Without them—their bars and restaurants, their neighborhood regulars and occasional customers, their stages hosting musicians, and spaces for gathering—we wouldn’t be able to help. But, thanks to all of their hard work, passion, and endless advocacy, we can.

Since we can’t exactly get together to fundraise or gather to volunteer within our communities, we’re hunkering down and doing what we can, starting with a $2 million donation to organizations that are providing assistance to those affected by the current pandemic. We are making an immediate donation of $1 million between four organizations focused on those in the service industry — CORE, USBG Foundation, Southern Smoke, and World Central Kitchen — and will fund an additional $1 million as we uncover further needs stemming from the COVID-19 pandemic. While these organizations are national in reach, they help industry members at a local level across the country by providing financial assistance in the form of individual grants, supporting education for chefs who turn their restaurants into community kitchens, and helping provide affordable meals to industry members and others in need.

And this is only the beginning. In addition to these organizations, we’ll be supporting other local efforts mobilizing during this unprecedented time of uncertainty. Our “Love, Tito’s” program has continuously supported nonprofits across the country through event sponsorships, service projects, and grants and donations both at local and national levels. We will continue to support nonprofits, evolving our approach to meet unfolding needs safely and quickly.

These are uncharted times, but, for as long as we can, we’ll raise glasses from afar. We’ll have virtual happy hours, parties and concerts, and if it’s safe, we’ll nudge elbows and do the foot kick thing. For as long as we’re apart, we’re in this together.

Stay safe and healthy.


In addition to financial support, these national organizations also provide local resources and education on how to navigate during these unprecedented times. We encourage you to encourage your friends in the industry to go to these organizations for assistance.


Children of Restaurant Employees (CORE), is a national organization that grants support to children of food and beverage service employees navigating life-altering circumstances. CORE’s COVID-19 Relief Fund assists those who have specifically been impacted by the pandemic, including providing support to parents in the service industry who have been medically diagnosed with COVID-19. Employees with children can apply for assistance online.


USBG National Charity Foundation’s COVID-19 Relief Campaign bolsters the USBG Bartender Emergency Assistance Program which supports qualified bartenders, bar backs, and bar servers who need financial assistance as a result of a catastrophic event or an emergency hardship. Recipients are screened, vetted, and awarded assistance on an objective and non-discriminatory basis. 

Southern Smoke 

Southern Smoke Foundation’s Emergency Relief Fund provides nationwide financial assistance to food and beverage employees experiencing crisis from all touchpoints throughout the service industry “food chain” including farmers, delivery drivers, small business owners, and suppliers.

World Central Kitchen

Through its #ChefsForAmerica effort, World Central Kitchen is working to safely distribute individually packaged fresh meals in communities that need support. Additionally, World Central Kitchen will be announcing a network of #ChefsForAmerica Community Kitchens across the country that will offer affordable or free meals to families in need of support. Many of these locations will be restaurants that have transformed to serve their local communities.

Hand Sanitizer

3/25/20 11:30 AM

Our distillery team is working as quickly as possible to ramp up the production of hand sanitizer that we will be giving away to those in need. We are starting with an initial 24 tons over the next several weeks and will make more from there as needed.

We are actively working with local government emergency management agencies to distribute our initial hand sanitizer batches in bulk to first responders (police officers, firefighters and EMT), hospitals (and other medical staff), and managed care facilities such as nursing homes and specialized care. We are also working to distribute it to other personnel in critical need.

The demand is very high, and our production capacity is limited, so we are unable to fulfill all current requests. It is anticipated that for the next several weeks, needs in our region and state will deplete all we can make to fill dire needs. We hope to have supply available for wider distribution in several weeks.

We expect to be able to open requests outside of our immediate distillery region in the next two weeks as we have a better feel for what we can produce and package for donation to those in highest need. At that time, we anticipate there will be other avenues to get more sanitizer to all, and we are planning to be in a better position to help out where needs cannot be met.

If you are a first responder, work in healthcare, work for a nonprofit, or are other critical personnel that is in need of hand sanitizer, please complete this form to submit your request. Please note that due to a high volume of inquiries we are not able to respond to each request individually at this time. But, please know that you are important to us, and we are working to fulfill hand sanitizer needs as quickly as we can. We will post updates on as our production increases, and we’ll reach out to you if and when we are able to fulfill your request.

Hand Cleanser by Tito's Handmade Vodka
3/22/2020 6:30 PM

While we advise that you cannot use our standard vodka product as a hand sanitizer, our team at the distillery has been working hard to get all of the pieces in place to begin production on a hand sanitizer that adheres to industry and governmental guidance.

Last week, the Alcohol and Tobacco Tax and Trade Bureau (TTB) announced they are authorizing production of ethanol-based hand sanitizers by permitted distillers. This good news allowed our team to continue working on this process.

Currently, we are testing our formula, procuring necessary components of supplies and packaging, and preparing for production as we wait for the additional required ingredients to be delivered to the distillery. We have the ingredients and equipment on order to make an initial 24 tons of hand sanitizer over the next several weeks, and plan to make more from there as needed.

While we don’t have all of the details quite yet, we do know we will be giving it away for free to our community and those most in need. We will update you as we know more.

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