Tito’s Story

Before he was Tito Beveridge, founder and master distiller of Tito’s Handmade Vodka, he was just "the vodka guy," mixing up homemade infusions that earned him the nickname.

After 25 years, we wouldn’t be Tito’s without the story behind our bottle and the folks who helped us tell it.

Music has been a pillar of Tito’s Handmade Vodka since our early days, so it’s always been an honor to support Record Store Day and the work it does to celebrate independent, brick and mortar record stores.

What started as an Instagram post has blossomed into a magical, stylish story.

A tale of Tito's Handmade Vodka and Glacier Ice.

For the past five years, we've joined forces with the folks at Record Store Day to celebrate local businesses and love of really great music.

Tito named his distillery after the state bird of Texas, but that’s just the beginning of the story.

After several failed business ventures and before Tito’s Handmade Vodka, Tito, already known as “The Vodka Guy” amongst friends, was looking for a little inspiration.

DogJo was the canine behind the creator, the four-legged friend beside the founder, the dog behind the dude…